Quote:
Originally Posted by Poindexter
You cannot magically bring customers into the game. It is a process. You start with an idea like this and you promote it. As they have. This is still not optimal takeout but it is a lot better. This industry has been robbing its customer base of shoes and shirt for years in the name of entertainment. Don’t expect people to come running back because the drive by and see the word sale on the door. What is more important at this point is a shift in attitude of decision makers in this industry. The only way to shift their belief system (which is wrong but they are to hard headed to admit it) is to shift your betting from NYra or socal to keenland to send the right message. If keenland sees a huge jump across the board because of this move then the existing consumer has spoken. If they don’t, then the attitude will always be that the consumer doesn’t care about takeout. They are only going to follow the datapoints. If lower takeouts mean more profit than they might go there. If not, it will be ridiculous pricing forever and ultimately game over. Bottom line is it is way to early in the process to worry about where the money is coming from. 15 percent in one pool is not going to bring a lot of new blood into the game.
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I'm in 100% agreement about real benefit taking time.
I'm just throwing a little cold water on the celebration because I'm not sure we know what it this spike means for the track and industry bottom like yet other than some gamblers are are sensitive to the track take.